Google Analytics

Realizing that more than 80% of aircraft owners begin their search on the Internet, Fairway Aviation Group employs Google Analytics. Search-based advertising, particularly Adwords, is the cornerstone of our approach and an area we continually look to grow.

We gain important insight into our web site traffic with Advanced Segmentation, Custom Reporting, Motion Charts, and more. We also get the information we need to write better ads, strengthen our marketing initiatives, and create higher-converting websites. Google Analytics gives us the insight we need to quickly see which step in the online sales process is broken so we can fix it immediately.